what’s up squad – Austin here…
Today was Day 1 of Funnel Hacking Live (which means I’m reporting for duty).
First things first:
If you haven’t secured your account for the Funnel Sparknotes, make sure to click here to set it up ASAP:
I’ll be updated this membership area throughout the week with exclusive notes from the event (and bonus trainings).
Each day I’ll send a little recap of each speaker, but the Sparknotes are a great place to get “insider-access” to what’s going on at FHL!
Let’s get busy…
Russell Brunson was up to bat first and after an epic opening he went over his “Hook, Story, Offer” framework.
If you guys are in my Facebook group, you’ve heard me talk about this time and time again…
…because it’s a proven framework that SELLS. Period.
One of the things I loved from RB is when he said, “The problem is ALWAYS either your hook, story, or offer.”
If your business (or funnel) is broken, figure out which of those 3 you need to go fix and get busy fixing it.
he also dove into “state change”…
I never really grasped this until a few months ago… but essentially you want to create a “state change” for your clients and customers when they purchase from you.
At the end of the day, selling is all about STATUS…
#2 Stacey Martino
I was a bit busy during this session writing new hooks for our business, so I didn’t catch Stacey’s entire talk.
The biggest thing I picked up was to “fall in love with your customers and be the champion for them.”
In an extremely competitive online world, I think actually giving a damn about your customers/clients goes a long way.
I’ve adopted the mentality in our business that “client results are the only thing that matters.”
^ this is how you build a culture that sets your clients (and your own business) up for success.
#3 Steve Larsen
If you guys know me… you know my relationship with Steve.
He’s someone I really look up to for a variety of different reasons… I study his work like a mad man… I’ve paid him for coaching… and I’m lucky enough to have been hired by him recently to work on some of his funnels.
Although I’d heard a similar presentation from him at his OfferMind event before, I still managed to take more notes during his talk than I did during anyone else’s 😂
Without geeking out too hard… the #1 thing I picked up from Steve was when he said “Get rich on purpose.”
Just like most entrepreneurs, I love money.
But listening to Steve (and even being at this event) reminds me that money is just a byproduct of value and it should be used for good.
My goal is to get rich so I can give back.
There’s a lot of people in this world that don’t have the opportunities I have, and I’m motivated to make a lot of money… help a lot of people… and give back to those in need.
Get rich on purpose.
#4 Alex Charfen
If you don’t know Alex… take some time after finishing this email to go listen to one of his podcast episodes.
He’s so dialed in on the “Entrepreneur Personality Type” and he reminded me that us entrepreneurs are cut from a different cloth.
Alex went into how to create a movement and my favorite quote of his this year was that “plans that are remembered are shared.”
If you don’t have a “plan” for your tribe of people, how do you expect them to share it with others (and market it for you)?
#5 Nicholas & Amanda Bayerle
These two are a kickass power couple who are master storytellers.
They chatted about turning your “mess” into your “message”… which I thought was a brilliant topic.
It’s easy to hide as entrepreneurs and not share our journey for fear of getting ridiculed.
Over the last few months, a lot of you have seen me publish more because I realized how important storytelling is.
If you’re not publishing, I highly recommend it as it’s given me a lot of self-confidence and allowed me to find my people.
My favorite part of their talk was when Nicholas said:
“What you do to get something is what you have to do to keep it.”
Hard work doesn’t just stop at success…
This is a lifelong road us entrepreneurs choose, and if you’re not committed then you’re gonna find it hard to succeed.
Unfortunately I ended up stepping out for the last talk of the evening.
(don’t hate me for it)
Can you do me a quick favor?
If you enjoyed this email, just hit “reply” and let me know.
If you didn’t, hit “reply” and let me know why (please)?
More insights to come tomorrow…