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“Personal Branding” Comes Down To ONE Thing…

yo… Austin here!

I hope you had a great weekend.

I’ve been obsessing over “monetizing your influence” lately and I wanted to share something with you that will make things a lot easier.

Building a “personal brand” comes down to ONE thing…
(and ONE thing only)

FOCUS.

Are you focused on ONE target avatar?⠀
Are you focused on ONE problem?⠀
Are you focused on ONE solution?⠀

You don’t need to be ALL things to ALL people…⠀

In fact, when you do that you usually end up failing quite miserably 😂⠀
(speaking from experience here)⠀

I use to try to do it all.⠀

web design • social media marketing • branding • graphic design • facebook ads • lead generation • ClickFunnels tech support • sales funnel consulting • etc etc etc…⠀

👉 You guys get the point (I hope) ⠀

“When you try to serve EVERYONE, you end up serving NO ONE”… ⠀
I remember working with such a wide range of people:⠀

• Auto body shops
• Home builders
• Some dude who sold micro-fiber towels 😂
• Fitness professionals
• A lady who may have been a witch…⠀

And guess what happened?⠀

✨ I didn’t get known for ONE THING because I was trying to do everything for everyone! ⠀

Since realizing my mistake… ⠀

I’ve gotten really good at saying, “No!”⠀

I can’t serve you if you’re an insurance agent.
I can’t serve you if you’re a dentist.
I can’t serve you if you’re in eCommerce.⠀

🛑There’s A LOT of people I can’t (and won’t) serve! ⠀

HOWEVER:⠀

If you’re a coach, influencer, or expert and you wanna:

✅ Create a “leveraged” business model
✅ Serve your “tribe” on a deeper level
✅ AND get paid more than ever before⠀

I can help.⠀

I solve ONE problem for ONE type of person and that’s all I care about 😎⠀

(and that’s all YOU should care about too)⠀

It’s the beauty of being a “specialist” and the beauty of having FOCUS in your business. ⠀

FOCUS FOCUS FOCUS. ⠀

^ here’s the secret so many miss out on 👍🏼

“I sent one email today (last day of the promo), that I wrote in 2min while giving my 6 yr old daughter a piggyback ride… So far generated $940!”

Chris Yax, Yax Yoga Concepts

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