When it comes to sales, some sales are easier than others.
Wouldn’t you agree?
A drug dealer has an easier time selling some dope to a drug addict than he does a church boy, right?
The drug addict is actively searching to buy what the drug dealer has. He’s what I’d consider a “hot prospect.”
Turning away hot prospects in your business is like telling money that you hate it.
So last week when I was at Best Buy, I was a little surprised at how my visit went (but was reminded of a good business lesson).
I was sitting at home packing for my trip last weekend when I remembered what a pain my Airpods were on my last flight.
Having bad hearing (or just a lot of earwax… still not sure) I can barely hear my music through my Airpods when I’m on a plane.
I remembered that Steve had those noise-cancelling headphones and immediately jumped in my car to head straight to Best Buy.
* Enter ‘hot prospect’ ready to drop $150+ on new headphones *
When I walk inside, I go straight to the headphone section and within 3 minutes of searching I found the pair I wanted.
The only issue?
There were no employees around to help me unlock them from the glass case!
I see several employees answering questions of other shoppers who were buying chargers, games, etc.
(from a quick look, all products that costed less than the headphones I was dying to buy)
So, me being a stubborn business owner… I decided to wait…
Until 20 minutes later I couldn’t bare the laughable customer service any longer…
I walked across Best Buy to find 3 employees sitting there (who were all in sight of me at the headphone section) toying with their phones!
Now, I did end up buying headphones.
But that’s not the point.
The point is that there are ‘hot prospects’ in your business that are ready to buy NOW…
…yet I see lots of business owners out there completely turn a blind eye to them and waste time answer questions for people who likely won’t even end up buying!
Healthy cashflow starts with the “low hanging fruit”… selling those who are begging to be sold.
While I stood there inside at Best Buy, I couldn’t help but laugh.
There I was… card-in-hand… ready to purchase with ZERO questions!
Yet every employee was “too busy” with other (seemingly) more important things to help me purchase.
Your ability to grow your business lies in your ability to close.
Always remember that some sales are easier to close than others, which means you need to close those ones first 🙃
P.S. If you’re new to my email list or we haven’t chatted in awhile, feel free to reply to this email and let me know where you’re at in your business.
I read and respond to every email that comes in.
So I’m looking forward to hearing from you…